Radio ad is closer to action; it reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?
Moreover, Radio is the only true mobile medium. In the car, at work, and at play, radio is there, the companion and the advertising force your customers take with them wherever they go. Not forgetting that with radio advertising, costs grew less than any other major form of advertising, keeping in mind you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 55 and you’re never surrounded by your competitors’ ads.
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